dontkillmog.com

how mog works

A guide for people who've just been handed an egg.

mog is a focus timer with a pulse. You name something you've been putting off, you sit down with it for a bit, and a small creature grows because you did. Stop showing up and he doesn't. That's the whole idea.

It isn't a to-do list and it doesn't do productivity theatre. There's one button, one creature, and one thing you said you'd do.


getting in

Log in. The email is there so mog survives a cleared cache, follows you between devices, and has somewhere to reach you when you go quiet. In the app you're just an anonymous handle like Drafter_398, nobody ever sees your address.

naming the thing

The first thing mog asks is what you're going to do. Name something you've actually been avoiding, not something aspirational. You can crack on with the first chapter of your novel, but dishes or folding clothes are a good start. 

You can have up to three things on your list. One is what you're working on right now; the rest are waiting. Every nudge, warning and email is about the current one; it's a shortlist and not a backlog.

the loop

Press sit with him for a bit. That's a 24-minute session focusing on the thing you picked. Finish it and mog grows one evolution, twelve in total, egg to elder. He hatches on your very first completed session.

If you have more than one thing on the list, you choose which one this session is for before the timer starts.

the timer is on your side

  • Locking your phone is fine. The timer runs on the clock, not on the app being open. Lock it, switch apps, close the tab - when you come back it shows the truth.
  • If it ran out while you were away, you'll get an 'I was here' button. Tap it and the session counts. A timer running in your pocket isn't the same as sitting down.
  • If you were watching when it hit zero, it just finishes. No extra tap.
  • An unclaimed finished session waits 2 hours, then quietly disappears. No penalty, no telling-off, not reward either.
  • Stopping early not only doesn't count. He doesn't grow, and after repeated occurrences, mog takes the hit.

choosing how long

From evolution 4 you can pick your session length: 15, 24, 40 or 60 minutes. Before that it's fixed at 24 on purpose — the habit comes first, and the length shouldn't be something you negotiate with yourself before you've done it once.


what happens if you disappear

mog reacts to silence. Time is measured from your last completed session.

  • 24 hoursanxious a bit rattled. nothing's wrong yet.
  • 48 hoursgremlin properly sour. this needs making right.
  • 4 daysfading last chance. still recoverable.
  • 7 daysgone he dies. this one can't be undone.

Repeatedly bailing counts too, even if you've been around: 3 sessions cut short in a row holds him at anxious, 5 at gremlin. Finishing one clears it.

making it right

When he goes gremlin, the normal screen is replaced by three small steps, in this order:

  1. own it — one line about what happened. No explaining required.
  2. sit 5 min — a short sit. Use it for a tiny real task: reply to that email, do the dishes, start picking up the toys.
  3. finish something — tell us what you actually finished. It gets logged.

All three settles him back to normal and clears any bailed-timer streak. It does not grow him — recovering from neglect isn't the same as doing the work.

if he dies

At seven days of silence he's gone, and that's permanent. You keep your handle, your history and your record of finished things, and you're given a fresh egg. The small counter above his shoulder tracks both: how many things you've done, and how many mogs you've killed.


your buddy

You're automatically matched with another person. Two things worth being clear about:

When their mog starts slipping, their card turns red and you can send them a message. Free text, one direction, no reply thread. They see it as a note held up by mog rather than a chat.

Messages arrive on your home screen — and during restitution too, which is exactly when someone's most likely to have written.

being nudged


small things

For now, mog is a webApp, so it's not natively on your phone. BUT if you want, you can bring it to your Home Screen: On an iPhone  1- Open mog. 2- Tap the Share button (the square icon with an arrow pointing up at the bottom or top of the screen). 3- Scroll down the menu options and tap Add to Home Screen. 4- Type a name for your icon, then tap Add in the top-right corner. On Android 1 - Open mog. 2- Tap the three vertical dots in the top-right corner of the screen. 3- Tap Add to Home screen or Create shortcut.